The PRIDE Stores created Urban Counter to prove GREAT FOOD can be made anywhere, even inside a Gas Station. Our American Fare restaurant offers made to order Burgers, Salads, Sandwiches, Shakes and more, which are all made using fresh locally sourced products. Our entire menu was crafted with the highest quality ingredients in mind. You will not find a better Burger or a fresher Salad anywhere! No matter where you look.